Analysing Trailers…’Our Family Wedding’

Posted: July 7, 2010 in Media

 

(Above: A poster for the new romantic comedy film) 

And below is the trailer we analysed… 

Genre… 

From watching the trailer it is very clear that this is going to be a romantic comedy film ( in other words, a Rom-Com). This is obvious because of the characters it deals with basically revolve around family members and their relationships, such as father/daughter, father/son. And these relationships are a common convention in Rom Coms as they rely on satirical humour- we find their relationships and disagreements humourous because we can relate to what is happening and that allows the audience to connect to it. There is also mentioning of ‘ being in love’ and ‘getting married’ which connotes love, and also the big clue of course is in fact the title of the film: ‘Our Family Wedding’ which at once gives off signals to the audience that this film will involve romance through the wedding and love between two of the characters, and humour through the clash of personalities between the families.   

Narrative… 

I would say most of the narrative is given away, perhaps a little too much even. We are made clear of the four main characters; the bride/her father, the groom/his father and how the equilibrium is at first peaceful- all the family members get along but are not said to be linked yet, leaving us wondering how their lives will bring them together and what this will lead to.. (arguments, disagreements, humour etc). We then see how they meet and it is made clear that the two characters are in love and plan to get married. This disturbs the equilibrium because of the disagreements between the two families due to their very different cultural backgrounds and values. We, the audience are then left wondering whether this will get in the way of the wedding, what arguments will take place and how/if relationships between certain characters change. But these questions are left answered a bit because we in fact see clips from the wedding itself so it is clear to us that the couple do get to the altar despite their families differences and it doesn’t really leaves us on a cliff hanger or needing any questions answered. It almost sets the film up to be quite predictable. 

 

USP… 

Probably the biggest selling point would be the stars of the film itself. mentioning America Ferrera would imeadiently interest some audiences because of her iconic role in the US TV series Ugly Betty which for some time was quite popular not only in America, but worldwide. Attaching her name to the film would help persuade her fans to go see the film because it may alter their presumptions of the film itself. Forest Whitaker is also interesting to see as he is quite well known for his serious roles in films such as ‘Last King of Scotland’ and ‘Phone Booth’ so people will be interested to hear he is participating in a rom com and will want to see what how this plays out/whether it works. 

Target Audience… 

Probably both genders could be interested in this film as the trailer makes it clear that there are two sides to the story: the groom’s and the relationship with his father and the bride’s and her relationship with her father. therefore the film can reach out to each gender and they both have characters they can easily connect with. I think in age terms it would probably be aiming for 15+ as the film could be rather rude or unsuitable for younger audiences as it is a includes a romantic subgenre. There are also hints at this could involve racial disagreements which may lead onto a bad influence to younger children who do not understand fully what is seen as wrong or right in society in terms of disputes between the races.  

 

Music… 

The music generally fitted in to the genre of the film the trailer was promoting. Like a rom com should be, the music was uplifting, light hearted and very happy. it implies the film will involve a lot of humour with the disagreements between the two very different cultures and makes the audience wonder what these disagreements will be. It also connotes romance within the film which backs up the fact two of the characters are in love despite their cultural differences and wished to get married. The music will generally aim to make the viewer feel happy and laid back, giving them the impression this is how the film itself will make them feel and they may feel like they’ll be interested to watch it for which they’ll judge for themselves. The music can also be argued to sound rather cultural, which links back to and emphasises one of the main themes within the film which is the cultural differences between the two families and whether or not they’ll be able to work together/put them aside for the wedding. 

Camera… 

Shots were varied were like most trailers. One thing I picked up on was the repeat of two shots in the film, both the shots of the daughter/father to show they’re  linked and the relationship they have, the son/father to show their relationship and closeness between them – and then two shots of the groom/bride to show the love they feel for each other and the relationship they have. These two shots lead us to imply the film is mainly based around these three relationships and what happens when they are all clashed together by the marriage.  And it also implies the genre of the film to be humourous and romantic as we are dealing with family and marriage relationships. Close ups also help to establish main characters and shows their emotions and reactions which gives the audience some idea about their personalities and the parts they play within the film. It allows them to connect to characters  which could persuade them to even go and watch it because they’ll want to know if the characters change and what this will mean to the narrative. Reaction shots were also used frequently within the trailer for comedy purposes to show the character’s various reactions to things happening/being said etc I also enjoyed how each character and their families were introduced with a kind of ‘cut’ edited within it to show they are one side to the story, and then when they are brought together there is a kind of effect used showing them being literally ‘pushed’ together indicating disputes and differences between the families will occur throughout the said film. 

 

Pace… 

Overall I think the pace is quite slow. It begins slow anyway as we are given vital information on characters and relationships they have to help audiences have a basic outline of the plot. The equilibrium is then disturbed by the mentioning of a marriage and the two diverse families meet and clearly have disputes between them, often humourous. This quickens the pace a little as we have a montage of shots and we are left wondering what will happen, whether relationships will change and finally, whether the wedding will actually happen. We are left on quite a slow pace, much like a film, which should be where we are left to ask questions on what the outcome of the film will be…but this is disturbed a little as the narrative is given away a bit too much in the trailer through various dialogue and camera shots. 

Dialogue… 

The dialogue featured within the trailer gives us, the audience, plenty of information about the themes/genres at hand and the characters the film revolves around. For example we hear a snippet of a conversation between the father/daughter- ‘Hi, daddy’, ‘Hi, Angel’ which implies them to have a close and deep relationship. And then dialogue also gives us similar info. about the son/father relationship- ‘Hey,’, ‘Wassup Pops?’ which implies they have a good relationship and treat each other more like friends than family members. And then the disruption in the equilibrium is revealed not only by reaction shots, but also by the groom’s father saying instantly to the bride’s father: ‘You! You towed my car!’ and it is clear that a dispute between the two families is in the making and we wonder whether they’ll ever forget about the previous incident. We know that the film will  be partly of a  romantic genre as we hear about things such as..‘we’re getting married’, ‘he is in love‘ and also comedy through lines such as: ‘You got that in my hair are you serious?!’, ‘there’s a goat in my bathroom..!’ and ‘we’re getting married…(sarcastically) Yay!’ which is intended to make audience laugh and to expect that the film will make them do this too. 

 

Voice Over… 

There is a voice over this time. And it helps tells us the back story to the film, the cast and other things that might persuade audiences to go and see the film. For example, the trailer opens up with a voice over saying: ‘This is Lucia…’ and combined with a close up of the character and a title of her name next to it introduces her fully to the audience and makes it clear she has an important role to play within the film itself. ‘And this is her family…‘ it implies to the audience that family is important to the character and they will also be an important aspect to the film. ‘This is Marcus…’ again we get a shot of the character and a title of his name which implies he is also an important role within the film and is likely to be one of it’s protagonists. ‘And this is his family…’ it indicates family is also important to this character but also makes the audience think about the two families they’ve been introduced to and what would happen if they met…? ‘And now, their two worlds…are about to collide’ this tells the audience the families will not get along, as they are ‘colliding’ together and this connotes that things will not go smoothly when they finally meet and audiences will want to see the film so they know what happens when they do meet and what disputes they have between them. ‘Save the Date…Because this is one wedding party…you won’t wanna miss…’ this hypes the film up and makes audiences excited as it makes the film out to be something un-missable and unique. The Voice Over then introduces the main stars ‘Forest Whitaker’..’America Fereera’…’Carlos Mencia’…’Regina King’…’Lance Gross’ which could then make audiences want to see the film even more if they are fans of the stars appearing in the film. And finally they say the title of the film for more effect other than just including the title itself- ‘Our Family Wedding’ making it seem personal and addressed to the audience, making them more likely to want to go and see it. 

Special Effects… 

Overall I don’t think there were any. I don’t think a Rom Com would really require any special effects in general and certainly wouldn’t need to include them in the trailer. Trailers give insight about the film, and generally Rom Coms are liked for their ‘realistic’ outtakes on family/love relationships and sticking in special effects would probably take away this realistic feel that most audiences love and enjoy. 

 

Credits and Intertitles… 

The first titles in the trailer give a little bit of information on the characters and themes of the film itself. The first title is ‘Lucia’ the name of one of the protagonists and helps introduce her to the audience and get her connected with them. It also shows her importance within the film. The fact it is written on a white background could connote the ‘wedding’ that is about to take place- the wedding dress, cake is usually white etc and the blue writing could be like the ‘icing on the cake’ or just connote a ‘feel good film,’ as it is a light and happy colour and fits in within the rom com genre. We are then given the title ‘Marcus’ in the same way and this gives off all the same signals and symbols- that this is going to be a romantic comedy film and he is one of the main roles within it. ‘This Spring’ is then seen on the screen, in the same colour but a different font which seems more romantic or posh, connoting a wedding within the film and love between certain characters. The fact the two words are ‘pushed’ together reflects the relationships between the two fathers and to an extent the two families in general. The title of the film is left until the very end and is cleverly done to illustrate differences between the families and hints that it may get in the way of the wedding itself. It begins by saying just ‘Our Wedding’ with a wedding cake beside it, but the word ‘family’ pushes in the middle to say ‘Our Family Wedding’ and pushes the cake out of sight. This connotes the idea that the families cultural differences may get in the way of the wedding and the love the two characters share and we wonder whether the families will be able to put their difference aside so the two characters can tie the knot. It also could suggest that the families are brought closer despite differences by the end of the film as it is a ‘family’ wedding and it seems as though the family themselves are marrying each other and not just two loved ones.

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