Analysing Trailers…’The A Team’

Posted: July 7, 2010 in Media

(Above: A poster for the iconic team that once dominated the small screen)

And below is the trailer we analysed…

Genre…

The genre of the trailer seems to be aiming towards a sort of four way battle. On one hand the trailer appears to be advertising an action film, which can be perceived through the use of lots of weapons, such as guns, and various vehicles within the trailer which are usual conventions for action films. Adventure is another genre that is suggested and this is implied through the use of showing a wide variety of locations in the trailer, which tells the audience the characters of the film will travel far and wide to many different places, which is what usually happens within adventure films. There is also suggestions towards a crime genre through dialogue as characters talk of being ‘innocent’ which suggests someone is being wrongly imprisoned and the film will revolve around the characters trying to figure out who framed them and how they did it. Although small references are made, Comedy is also a genre that is implied in the trailer. Banter and arguments between the main characters that are humourous are included to add a little bit of lighthearted fun to contradict the dark genres within the film such as crime.  

Narrative…

The narrative seems actually quite vague and complicated. Cleverly the trailer gives an essence of the plot or what could happen but makes sure not to give too much away. For example, the trailer gives the audience the idea that the characters have been wrongly imprisoned but leaves the reasons behind this or how it came to be left as a mystery. There is then evidence of the equilibrium being disturbed once again and we, the audience, are told that the characters escape from prison. How and why are the things that are actually left unclear and leave the audience wanting to see the rest of the film so as to answer these questions. There are references to the team then being  involved in something  outside of prison but unfortunately for us the details are left untold and we are left very unclear of what is going on, how it happened and what the outcome will be. I think it’s a very good idea to leave the narrative unclear in the trailer as it intrigues viewers to know more and doesn’t give too much away.

USP…

The biggest USP in the trailer would be the fact this film was once a TV series. And a very popular one at that. Anyone who was a fan of the TV series is then sure to want to go and see the film and judge whether it is a good interpretation of the thing they watched and loved so long ago. Another USP could be the Liam Neeson, a popular and much loved star for his roles in films such as ‘Schindler’s List’ and ‘Taken’. Anyone who has seen these films and any others he has participated in, and  enjoyed them, will ultimately wish to go see this film when the trailer reveals that Liam Nesson is playing one of the main characters.

Target Audience…

I would say this trailer is mostly aimed at men. The reasons for this is that the trailer features mostly male characters and makes it clear that the four protagonists of the film are men, thus giving male audiences more to relate to and connect with than female audiences. I also think the genres of action and adventure stereotypically appeal more to men than women, and women (although not all of them) are thought to prefer other genres such as romance or comedies. I think the age barrier for audiences would probably be 15 + as the trailer makes the film look like it will be quite violent through use of guns and various weapons and might prove a bit too frightening for younger children or to be a bad influence upon them.

Music…

Music in the background begins when the action begins to occur within the trailer and as the narrative kicks off. Loud rock music is used to connote rebellion- linking to the narrative where the characters break out of prison and are on the run from the law. The music is also quite modern, implying the film is a remake of a classic and is bringing it into the 21st Century- the audience then wants to see how things have changed since the old and original TV series and see whether the changes live up to the original. The iconic theme music from the original series is used a different times within the trailer so that the audience can recognize it and familiarise with it easily as it is a big and well known tune. It also allows audiences to connect with the trailer as it is giving audiences a part of something they have loved once before and reminding them of it, thus enlarging the chances of them going to see the film.

Camera…

Like almost all trailers, the camera work used is very varied. There are various close ups of the four protagonists of the film: ‘Face’, ‘Murdoch’, ‘Hannibal’ and ‘B.A’ which introduces the audience to the main characters and lets them know who is who and what type of personalities the characters have, the role they play within the film etc. It is a good way to get the audience familiar to the characters again if they have forgotten them from the orignal TV series. There are also uses of tracking shots, implying importance ona  character and their role within the film it also makes us wonder what they are doing and how it links to the film itself.

Pace…

Overall the trailer is quite fast paced. Although I do have to say that to begin with it is a tad slow- we hear of the team being accused of crimes and sentenced to prison. It introduces us to the plot and we immediantely begin to ask questions as we are drawn into the narrative the trailer is depicting. The pace then gets faster and faster as even more disturbances seem to occur in the film’s equilibrium- they break out from prison, are on the run, appear to get involved in something dangerous and life threatening etc. The fast pace makes us wonder what the outcome will be at the end of the film and how the characters actually got in this situation they now find themselves in. We get tense and axcited as we see all of these scenes of action flash before us, and then we are cut off and end on a slow pace as the trailer ends and the title of the film is revealled. This leaves the viewers on the edge on their seat and wondering how the film will end and generally what was going on within the trailer itself. And the only way to get these answers is by going to see the film.

Dialogue…

The dialogue within the trailer is probably the most important thing for letting the audience know of some of the story at hand. For example, we hear one of the protagonists say: ‘we are innocent!’ and a judge saying that the four main characters are being sentenced to prison. This lets us, the audience, know that there is something wrong here and the equilibrium has been disturbed already. We hear that four people are being accused for a crime and are being sentenced but one retort pleading innocence makes us think about whether the exact truth is being told and instantly we want to watch on to see what is going to happen because of this. After hearing that the characters have broken free and are on the run, we hear a character quip that this ‘just got exciting’ which makes us in turn tense and excited- wondering why the character feels this way and what is going to happen. There is then hints at narrative through various characters saying things like…

we were set up’ – this makes audience wonder whether this is true and who set up the four characters in the first place and why.

‘payback time’ – an essence of a revenge theme here. How will the characters get their revenge? Who are they getting it on? Will they succeed?

‘I’ll kill ’em all’ – Who is saying this? Why? Is he serious? Will someone, maybe one of the main characters, be killed?

‘unbeatable’ – makes us tense and feel like we are dealing with something big, grand and better than the rest. The audience will feel that they can not afford to miss the film.

Voice Over…

Ermm….I don’t think there is one……dialogue is used for the same effect as a voice over would, but actually gives us more information on the film and characters than a voice over could…

Special Effects…

Many special effects are featured within the trailer. Explosions, gun fights and things like extreme electric shots are included in the trailer at various times to suggest that the film will be an action and involve many things such as this. It gives the audience a taste of what the film will include and leaves them to judge whether it will be one they will enjoy. Special effects also implies a big budget Hollywood movie so this make it appeal more to audiences as some may feel this means it will be a better quality film (though generally this is down to personal opinion of the viewer as more money doesn’t necessarily equal a better film). It is a way of showing off what the film includes and the audiences can expect if they go and see it, which is a good thing as it lets audiences judge for themselves whether it would be something they’d enjoy watching.

Credits and Intertitles…

The most effective titles I think are those used to introduce the four protagonists of the film- …‘Face’…’Murdock’…’Hannibal’…’B.A’… which is then in turn followed by clips that show their personalities and roles within the film. It is a useful method because the audience can then easily connect with the characters and it gives them enough information to want to go see the film but not too much so that they feel they know what will happen in the film itself. It introduces the main characters and shows their importance within the film itself, giving the audience something to think about when they finally  judge whether they want to see the film or not. The title of the actual film is left until last, like most trailers, and is written silver, metal like writing on a black background. This makes the title stand out and connotes a violent/action film as the titles look powerful and dominant, like the team featured in the trailer itself. ‘This year’…letting the audience know when the film is expected to come out, but like the narrative, a bit vague so to keep the audience tense and guessing. ‘There is no plan B’..the tagline of the film is left to the audience, giving them even more indication of what the film will be like, and this tagline suggests the film will involve extreme violence as it seems like the team has a plan to get their revenge and will not resort to any other method no matter the costs.

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