Analysing Trailers…’Slumdog Millionaire’

Posted: July 8, 2010 in Media

(Above: A poster promoting the very popular film, directed by Danny Boyle- Trainspotting)

Here is the trailer we analysed….(below)…

 

Genre…

I think the trailer makes the film out to be a hybrid. In other words, a mix of lots of different genres, and not just one single genre. One genre could be romance because we see various characters in a romantic embrace and about to kiss and this signals that the characters have deep feelings for each other and this could be a big part of the film itself and vital for telling the story. Action could be another genre as there appears to be a disruption in the peace of the equilibrium where the characters are accused of breaking the law. Growing up themes also look like they could be a large part of the film as it seems like the main character has a lot of flashbacks to when he was a small child and this is important to the outcome of the film itself . The film also looks like it will be of an Independent genre as it looks low budget with minimal special effects, not many well known actors and no glamorous locations- connoting the film will be gritty and realistic and not big budget and glamorous.

Narrative…

The narrative seems pretty straightforward a teenage boy from the slums goes on a game show and wins a million pounds despite everyone having  a lack of faith in him knowing any of the answers (obviously due to the fact he has had a limited education). The equilibrium is disrupted by this big win and then disrupted further by the fact people believe he has che*ted as he could not possibly know all the answers. But we are left not knowing if the equilibrium will be restored- will he get his old life back? How will he prove he didn’t che*t? How did he know all the answers? Will he get his money that he rightfully owns? These all questions the trailer leaves the audience wanting the answers to.  

USP…

Director Danny Boyle is probably the biggest USP as he is very popular in the film industry, probably best known for his role as director in the popular Scottish film ‘Trainspotting’, which was a  worldwide success. He has also directed other successes such as ‘Millions’ and anyone who is a fan of Danny Boyle’s style of work will clearly be interested in seeing the film when they see in the trailer that he has directed it. The fact it was also based on a book means the film already has a big audience who will be wanting to go see the film as they will want to see the interpretation from the page to the sig screen and see if it matches up. The main character is also played by an actor from hit British series ‘Skins’ and those who have watched this series and enjoyed it may feel that they’ll enjoy this film because it shares the same actor. And lastly a USP could be the fact the film appears quite unique and different compared to other films and this could appeal to audience who don’t like predictable films or films that are too similar to the other films in the same genre.

Target Audience…

I think that the target audience is likely to be teenagers or young adults anywhere from 15+. The main reason for this is the main characters appear to be around this age and this means audience of  a similar age will be able to relate to them and the daily problems they face easier than older or indeed younger audiences. I also think that with all the flashforwards and controversy over  the main  character che*ting could be upsetting and not suitable for younger children to watch and they may not understand the complex plot behind it all that is hinted at in the trailer. Gender wise I believe that any gender could enjoy this film as although the main character is male, it appears that there are a wide range of characters from both genders and this could appeal to pretty much anyone.

Music…

Well at first the trailer opens up with the iconic music from the game show ‘Who wants to be a Millionaire?’ which straightaway gives the audience the idea that this film will deal with fortune and fame and the outcomes of it. They wonder who is on the game show, whether they’ll win the top prize, and if they do, how? It is also a very popular game show and therefore a theme tune pretty much any audience member could easily familiarise themselves with. The rest of the music behind the trailer is uplifting and happy- connoting the film will be a ‘feel good’ film and make the audience feel happy and content while or after watching it. It lets them judge for themselves whether it would be a film they would enjoy watching- do they like films that make them happy and feeling uplifted?

Camera…

As usual, the camera work varied throughout the trailer. Their were various close ups throughout the trailer to help show emotions of characters at various stages of the film and makes the audience wonder why they are feeling this way and what has caused it. It also connotes the film to have a range of different emotions throughout and isn’t just a happy and light film- for example, we see anger in people’s eyes and tension and fear also, which reveals to us the film might not be always have a ‘feel good’ feeling to it. Shot reverse shots help show important conversations between certain characters to convey some of the narrative to the audience- such as the snippet of conversation we get between the main character and the host of the game show, which tells us there is something very different here as the main character appears to be in total control over the host when usually it is the other way round. Two shots helped show togetherness and romance within the film’s plot and opens up the audiences eyes to what else could be in store for them if they went to go see the film. It also leaves them wondering what the character’s relationship is and whether it’ll stay this way throughout the film itself. Lastly I’d like to point out the use of extreme close ups to heighten tension and gives audiences the idea that the film may not be as uplifting and cheery as it is first made out to be.  

Pace…

Firstly the trailer starts off quite slowly as we’re introduced to parts of the plot and main characters within the film- the main character being on the game show and winning a million pounds. It helps audiences get used to the basic ideas of what’s going on and to ask questions about what will happen next/ what the outcome of this will be. The pace gets faster as the equilibrium is disturbed and we realise although he has been thought to have che*ted, the main character knew all the answers and tries to show how he did. Montages of lots of shots from various times in the movie quickens the pace and makes us  tense- wondering whether they’ll believe him or he’ll etc his money in the end etc. It ends on quite a slow pace, making us think and dwell on what might happen to the main character and we instantly want to know more.

Dialogue…

Overall the dialogue helps us learn a little more about the narrative at hand- we hear the main character plead that ‘I knew the answers’ and his determination to prove this is portrayed through his strong tone of voice. He clearly is not lying and this makes the audience believe him and also feel sorry for him. We feel personally connected to the character and therefore want to watch the film so we know what happens to him in the end. Also when the main character says: ‘Are you nervous’ and the host of the show says ‘Am I nervous?’ in a surprised tone, to which the protagonist replies: ‘why, yes.’ this is strange and catches the audience’s attention as this is out of the norm (it would usually be said the other way round) and therefore tells us there is something different going on here and that this character is special and unique. Tension is also built through various pieces of dialogue, such as: ‘Remember, if you answer wrong, you will lose everything, just like this’ *he clicks his fingers* and ‘what can a Slumdog possibly know?’ Which leads the audience to get tense and wonder what will happen to the main character- will he be proved innocent of che*ting? Will he get an answer wrong and lose all his money? We don’t know and therefore we want to watch the film so we can find out.

Voice Over…

The Voice over is very important within this trailer, for example: ‘On the world’s biggest game show…’  This sets up the film, and grabs our attention immediately. The world’s biggest game show makes it sound like the film is important and phenomenal and also brings tension- what’s happening on this game show? Why is it important to the story? .‘How does a boy from the slums know all the answers?’ Directly this gives us a question we want the answers to. It’s clear the main character is not che*ting and in fact does know all of the answers but we want to know how he knows them. ‘behind every answer…Is another unforgettable story…’ This interests us- it sounds like there is not only one plot, but  a wide range and sort of ‘web’ of plots which all link together. it makes the film seem complex and one you’ll have to concentrate on to understand. ‘Beyond anything you would believe..’ –again makes the film seem unique and one of a kind. It directly addresses the audience and makes them feel connected to the film itself, which would widen the chances of them going to see it.

Special Effects…

There doesn’t appear to be any. I think this is to give the film a more independent and unglamorous feel. From looking at the trailer I think the story of the film is likely to be telling the tale of people who have not had a very easy life and haven’t grown up in the best conditions, and so special effects would not be needed as it would make it look unrealistic and fake.

Credits and Intertitles…

Not a lot featured in this trailer actually, except these of course: ‘From director Danny Boyle’ – a USP that would appeal to audiences that have seen his previous works such as ‘Trainspotting’ and like his style of work. ‘And the writer of ‘The Full Monty” – again appealing to audiences, but through the writer this time, which is also the writer of a hit British film ‘the Full Monty’ which was very popular and would interest audiences who enjoyed that film to go and see this one. ‘Slumdog Millionaire’ –Left until the very last, as always, to keep the audience waiting. Written in thick blue and white letters it stands out and connotes an uplifting and light hearted film. ‘the feel good film of the decade- ***** News of the World’ – the last title, from a review by a worker at popular newspaper ‘news of the World’ which praises the said film and gives it 5 stars, thus making audiences think they may enjoy it or it’s a good film as it has gotten such a good review upon it’s release.

(I have placed an asterisk in the word che*ting or just che*t you can probably work out what word this is supposed to be as I taken out the letter ‘a’…I had to do this otherwise the school computers would not let me get onto my blog to complete my work).

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